I had the privilege of visiting The River Group recently – one of the Top 10 Content Marketing Agencies in the UK – and interact with Ms Susi O’Neill, Head of Digital […]
Face To Face With Sir Martin Sorrell : Britain’s Most Admired Leaders
I had the honor and privilege of meeting and listening to Sir Martin Sorrell at Britain’s Most Admired Leaders at IET Birmingham, United Kingdom recently on his lecture about ‘The Reputational Challenges […]
Disruptive Marketing The ‘Unruly’ Way – Agency Review
Marketers and Brands has been constantly strategising to maximize its shareholders value by effectively activating existing customers and prospects, and creating new customers efficiently. If a brand is not able […]
Building Customer’s Social Capital and Leveraging A Brands Social Equity.
We have seen a paradigm shift in marketing tactics, from traditional mix to a more engaging methodology. Rightfully so because of ever-increasing messaging clutter and noise, that the audience have […]
BBDO’s Timeless Print Ad Campaign for Jeep : An Analysis
Not many a times you come across a campaign that is brilliant not just by it’s simplicity, but also by its ability to address a plat hora of an audience. Yes, I […]
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From @McKinsey Insights: Building data-driven culture: An interview with ShopRunner CEO Sam Yagan
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