Marketers and Brands has been constantly strategising to maximize its shareholders value by effectively activating existing customers and prospects, and creating new customers efficiently. If a brand is not able […]
Building Customer’s Social Capital and Leveraging A Brands Social Equity.
We have seen a paradigm shift in marketing tactics, from traditional mix to a more engaging methodology. Rightfully so because of ever-increasing messaging clutter and noise, that the audience have […]
BBDO’s Timeless Print Ad Campaign for Jeep : An Analysis
Not many a times you come across a campaign that is brilliant not just by it’s simplicity, but also by its ability to address a plat hora of an audience. Yes, I […]
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