Content Marketing – Now and Beyond : The River Group – Agency Review


I had the privilege of visiting The River Group recently – one of the Top 10 Content Marketing Agencies in the UK – and interact with Ms Susi O’Neill, Head of Digital […]

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Disruptive Marketing The ‘Unruly’ Way – Agency Review

Unruly Media London

Marketers and Brands has been constantly strategising to maximize its shareholders value by effectively activating existing customers and prospects, and creating new customers efficiently. If a brand is not able […]

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Building Customer’s Social Capital and Leveraging A Brands Social Equity.


We have seen a paradigm shift in marketing tactics, from traditional mix to a more engaging methodology. Rightfully so because of ever-increasing messaging clutter and noise, that the audience have […]

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BBDO’s Timeless Print Ad Campaign for Jeep : An Analysis


Not many a times you come across a campaign that is brilliant not just by it’s simplicity, but also by its ability to address a plat hora of an audience. Yes, I […]

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